MUSINGS
Notes from the periphery.

eCommerce Audits: Mystery
 Shopping, Store Checks

Growing with Purpose

Glow Up

Global Talent

Digital Marketing Tools

High Performing Remote Team

Productivity

AI

Latest
MUSING

Featured

Valeria Dominguez

Cross-Border Payments for the Modern Startup

Valeria Dominguez

Paying international contractors shouldn't eat into their take-home. Here are five cross-border payment solutions that actually work for distributed remote teams.

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Valeria Dominguez

"Imagination is more important than knowledge."

-Albert Einstein

WORKFLOW

PROJECT MANAGEMENT

Loom

Async staple for in depth reviews of work with the screenshare, very much a meeting substitute and allows async work with European teams but visual and full comprehension.

Trello

We love Trello for work led collaboration, also works really well for async.

Slack

We hate comms led work, hectic workstyle & constant interruption.

KNOWLEDGE WORKSPACE

OFFICE STACK

Google

Calendar

Email

Docs/Slides/Sheets

Google Authenticator

Claude AI

Literal magician, we have it fully integrated into our systems and use as consiglieri, drafter of legal documents, tax planner, researcher, marketer, assistant.

MEETINGS

APPOINTMENTS

Calendly

Fathom

AI notetaker to videotape talent interviews mainly.

Zoom

We love the free back and forth max wavelength meeting style for kick-offs, ongoing reviews & a human touch. We pay for Zoom because everyone looks prettier than the free alternatives 😉

Our Daily
ESSENTIALS

Blog

Valeria Dominguez

Personal Branding Is Cringe

Valeria Dominguez

The embarrassment emerges from an ancient tension between authenticity and ambition. Self-promotion reveals effort, and effort suggests inadequacy. It exposes the machinery beneath the performance.

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Valeria Dominguez

Ships in the Night

Valeria Dominguez

I spent my first couple years in California convinced that managing European teams from the West Coast was impossible. After testing new tools and shifting my mindset, I'm back—and it's working surprisingly well.

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Valeria Dominguez

The Global Talent Arbitrage

Valeria Dominguez

After 15 years of building ecommerce and digital marketing teams, I've learned something counterintuitive: the best growth opportunities often live where the risk feels highest. Remote hiring is one of those paradoxes worth exploring.

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Valeria Dominguez