POSITIONING & DIGITAL REPUTATION
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POSITIONING & DIGITAL REPUTATION 𓅓
In a world overflowing with noise, authenticity and a unique point of view becomes your most powerful asset. Branding for Humans applies time-tested principles from the European fashion and luxury industry to create something truly personal—helping you rise above the digital clamor by crafting an identity that doesn't chase attention but naturally draws the right opportunities toward you. We'll journey together through three essential pillars: creating luxurious branding materials that truly reflect your unique essence and value, enhancing your discoverability through carefully chosen keywords that help the right people find you, and weaving in the quiet power of prestige and third-party endorsements that build trust. This gentle pull approach transforms how you're perceived online—allowing for a powerful brand to emerge.
No matter what you do, our job
is to tell your story
This intimate 55-minute virtual consultation serves as the crucial first step in your branding journey—a mutual introduction where we begin to uncover the authentic signal that will make you stand out. Together, we'll explore your deepest professional aspirations and unique positioning as I share my philosophy of Branding for Humans. We begin by articulating what you truly wish to manifest in your career and the positioning you aim to achieve. Then, we'll conduct a live review of your current brand presence, identifying any namesake competitors, uncovering obstacles to your discoverability, and discussing strategic approaches to meaningful differentiation. Drawing from my experience in European luxury marketing, I'll guide you through these insights with warmth and clarity. By session's end, we'll have developed a tailored Phase I action plan specifically designed for your unique circumstances—transforming our online conversation into the first steps of a purposeful branding strategy. While this virtual session initiates our work together, it lays the essential foundation for everything that follows.
55 min • $250
Valeria Dominguez
Founder & CEO, Felino
Executive MBA, Harvard Business School
Bachelor of Science with honors in Mechanical Engineering
Native Fluency in English, Spanish, French & German
Entrepreneur & Business Advisor
Keynote Speaker on eCommerce Strategy
Member of the Board at Adolfo Dominguez (2018 - present)
Chief Digital Officer at Adolfo Dominguez (2011-2016)
Extensive press coverage, recognized among “The young leaders shaping Spain’s business future” & “Spain’s top 100 young executives with the greatest potential” by El Mundo & Expansion.
Connect with her on linkedin or view her personal website
The creation of a coherent and persuasive visual storytelling is the first phase in showcasing an executive. We are a team with experience in fashion, artistic sensitivity, and we are passionate about creating characters through portrait photography, video and written interviews, behind-the-scenes footage of sessions, illustrations, and our 'CV in a minute' for YouTube.
AUDIOVISUAL CONTENT CREATION
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Portrait
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Illustration
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Live Photography
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Branding & Website Design on Squarespace
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Personal Website Copywriting
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Interview
GOSIA PAJKOWSKA
"I believe personal branding can become a very powerful tool. The course with Valeria Domínguez, within a context of transformation and change, has been very useful. I really enjoyed the leadership games. It’s very interesting to be able to evaluate yourself and have others evaluate you."
IRMA PEREZ
Communication & Media Manager, Grupo Cortefiel (2004-2018)
"It is recommended for everyone, whether professional or not, because we all need to shape our digital brand, which in the end is what people see of you."
RAQUEL RIBERO
e-Commerce manager, Salsa Jeans
"It gave me many ideas to improve my personal image, be able to show my true self, and progress in my professional career."
Join out waitlist
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Join out waitlist 𓅓
VIRTUAL WORKSHOP
The first 10 sign ups are used in live review
This intimate session introduces our approach to professional presence building, drawing on principles from the world of fashion & luxury. Together, we'll explore the three key pillars that help establish meaningful visibility in today's complex landscape. We begin by gently uncovering your core narrative—creating quality materials that genuinely reflect your unique essence and the value you bring to others. Next, we examine thoughtful discoverability techniques, applying careful search optimization principles to ensure you're found by those who are looking for someone just like you. Finally, we address the quiet power of reputation development through third-party endorsements that naturally build trust. The first ten participants will have the opportunity for live reviews , creating a shared learning experience that makes the content more lively. This workshop offers a warm introduction to our Branding for Humans philosophy & style before committing to anything further.
60 min • $195
